In coordination with the University Modelo, we create a workshop to promote reading habit in young infants, through their parents by sharing the opportunities that reading creates and proving them tools to encourage their children.

Details of the Project

Problem: Lack of reading habit in young infants, encouraged by parents’ desinterest or lack of tools to inspire their children towards this practice.

Approach: Using the audio visual language as a tool, we showed parents different ways to approach literature, the entertainment behind this practice as well as its importance for their children education.

Target audience: Guardians of students between fourth and sixth year of primary school.